Big noise, big profits.
The multimedia revolution may be taking place slowly, but at least one area of the industry, the sound board market, is making profits, and it is dominated by a small Singapore company called Creative Technology. In 1988, the company's chairman, Sim Wong Hoo, went to San Francisco to sell his PC-ba...
| Publicado en: | Economist Vol. 328; pp. 64 - 65 |
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| Formato: | Artículo |
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Economist Newspaper Limited
August 14 1993
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=508486933&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 508486933 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00130613 ECO jtl: Economist issn: 00130613 maglogo: N pubinfo: dt: August 14 1993 vid: 328 pid: 161 pub: Economist Newspaper Limited artinfo: ui: 508486933 ppf: 64 ppct: 1 formats: tig: atl: Big noise, big profits. aug: su: Creative Technology Ltd. Computer sound processing sug: subj: Creative Technology Ltd. Computer sound processing keyword: Creative Technology Ltd. -- Products ab: The multimedia revolution may be taking place slowly, but at least one area of the industry, the sound board market, is making profits, and it is dominated by a small Singapore company called Creative Technology. In 1988, the company's chairman, Sim Wong Hoo, went to San Francisco to sell his PC-based music synthesizer and found a market among personal computer game companies that wanted to add sound to their products to compete with Nintendo video games. To meet their needs, Sim created the Sound Blaster board, which works with more than 1,000 software programs and has sold more than 2.5 million units, becoming the de facto industry standard. At least 30 firms have jumped into the sound-board market. Most make clones and try to compete with Creative Technology on price. The Singapore company faces more serious competition from Microsoft and Media Vision, which beat Creative to market with a 16-bit board offering compact-disc-quality audio. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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