The influence of impression formation goals on the accuracy of social memory.
A study of the influence of different impression formation goals on the accuracy of social memory. Subjects read stereotype-consistent and stereotype-inconsistent actions of target individuals described by both proper names and group affiliations. They then formed impressions of the individuals ba...
| Publicado en: | Personality & Social Psychology Bulletin Vol. 20; pp. 93 - 102 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Sage Publications Inc.
February 1994
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | A study of the influence of different impression formation goals on the accuracy of social memory. Subjects read stereotype-consistent and stereotype-inconsistent actions of target individuals described by both proper names and group affiliations. They then formed impressions of the individuals based on either the similarities or the differences between the targets' actions and typical behavior of group members. An assessment was made of overall memory for the actions and accuracy in pairing the actions with the correct source. The results revealed that similarity goals produced more accurate source identification than difference goals. It was found that higher rates of inaccurate source identification were produced by difference goals, especially for inconsistent actions. These findings suggest that impression formation goals may differ in the degree to which they induce subjects to integrate behaviors with group prototypes or represent actions as segregated units in memory. |
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