| Sumario: | To cope with constant change, corporations are decentralizing into autonomous business units. These internal markets are made up of internal entrepreneurs, internal customers, and other internal equivalents of the external marketplace. By becoming a corporate community of entrepreneurs who buy, sell, and launch new products and services both inside and out, companies gain the same creative interplay found in market economies. Only a few firms have fully implemented the internal-markets concept, but a poll of U.S., European, and Japanese corporate practices reveals wide acceptance of its major features. Of the 47 executives surveyed, 90 percent agreed that the changes are needed, 76 percent asserted that the changes would dominate management in the late 1990s, and 85 percent predicted the decline or failure of companies that do not adopt the concept. A sidebar discusses the book Internal Markets: Bringing the Power of Free Enterprise Inside Your Organization.
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