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Accelerating adaptive processes: product innovation in the global computer industry.

The compression and experiential models of rapid adaptation through product innovation differ in that the former assumes a well-known, rational process and depends on squeezing together the sequence of steps in the process, while the latter assumes an uncertain process and depends on real-time exper...

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Published in:Administrative Science Quarterly Vol. 40; pp. 84 - 111
Main Authors: Eisenhardt, Kathleen M., Tabrizi, Benham N.
Format: Article
Published: Administrative Science Quarterly March 1995
Subjects:
New product development
Computer industry
Technological innovations
Economics
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Online Access:View this record in EBSCOhost