The News Organization in Uncertain Times: Business or Institution?
This study compares rational-choice economics approaches with institutional theory in assessing the ways news organizations respond to uncertainty. Rational-choice approaches suggest newsroom managers facing uncertainty will pursue “tight coupling” by monitoring audiences and collaborating with the...
| Published in: | Journalism & Mass Communication Quarterly Vol. 87; no. 1; pp. 41 - 62 |
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| Main Authors: | , |
| Format: | Article |
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Association for Education in Journalism & Mass Communication
Spring2010
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=509991652&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 509991652 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10776990 JMY jtl: Journalism & Mass Communication Quarterly issn: 10776990 maglogo: N pubinfo: dt: Spring2010 vid: 87 iid: 1 pid: 569 pub: Association for Education in Journalism & Mass Communication artinfo: ui: 509991652 ppf: 41 ppct: 21 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 1.2MB tig: atl: The News Organization in Uncertain Times: Business or Institution? aug: au: Lowrey, Wilson Woo, Chang Wan su: Institutional economics Newspapers Economics Newspaper publishing Finance Uncertainty United States sug: subj: United States Institutional economics Newspapers Economics Newspaper publishing Finance Uncertainty ab: This study compares rational-choice economics approaches with institutional theory in assessing the ways news organizations respond to uncertainty. Rational-choice approaches suggest newsroom managers facing uncertainty will pursue “tight coupling” by monitoring audiences and collaborating with the newspaper's business side, while institutionalism suggests uncertainty will lead organizations to buffer themselves from their market environments and to mimic other news organizations. Findings from a national survey of editors and a content analysis of interactive features from newspaper Web sites reveal both institutional-ist and rational-choice tendencies. News managers are monitoring audiences, but monitoring is not strongly affecting decisions about content and online features. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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