The New Summer Break.
Children of every socioeconomic and ethnic background now boast nonstop scheduling all summer long, which is a trend fueled by the growing numbers and financial power of Generation Y, the 71 million people born between 1977 and 1994. Instead of playing sandlot baseball or dropping a fishing line in...
| Published in: | American Demographics Vol. 23; no. 8; pp. 49 - 57 |
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| Format: | Article |
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Crain Communications Inc. (MI)
August 2001
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=510180707&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 510180707 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634089 AMD jtl: American Demographics issn: 01634089 maglogo: N pubinfo: dt: August 2001 vid: 23 iid: 8 pid: 778 pub: Crain Communications Inc. (MI) artinfo: ui: 510180707 ppf: 49 ppct: 8 formats: fmt: @attributes: type: T tig: atl: The New Summer Break. aug: au: Weiss, Michael J. su: Youth recreation Young consumers Vacations sug: subj: Youth recreation Young consumers Vacations ab: Children of every socioeconomic and ethnic background now boast nonstop scheduling all summer long, which is a trend fueled by the growing numbers and financial power of Generation Y, the 71 million people born between 1977 and 1994. Instead of playing sandlot baseball or dropping a fishing line into a creek, the current generation of American children is more likely to spend the summer attending a series of camps and classes that involve traveling overseas, reconstructing dilapidated housing in inner cities, and volunteering for internships in research areas. Recognizing the potential power of Generation Y members, a group of camp directors, travel agents, and corporate executives has started to target this burgeoning and lucrative market. Details of this group's efforts are provided. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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