The Endowment-Institutional Affinity Effect.
The endowment effect occurs when ownership of a good leads consumers to value the good more than its market value. Students who were given College of Business Administration insignia mugs to keep valued them significantly more than students who were given the same mugs to examine and return (nonendo...
| Publicado en: | Journal of Psychology Vol. 138; no. 2; pp. 160 - 171 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
March 2004
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| Acceso en línea: | Ver este registro en EBSCOhost |