| Sumario: | Each year, roughly 22 million adults spend large sums of money at class reunions and other nostalgic get-togethers. According to Reunion Research, there are about 150,000 class reunions, about 200,000 family reunions, and about 6,000 military reunions every year. The number of people attending family, class, and corporate reunions is expected to increase, particularly with the aging of the baby boom generation, whereas the number of people attending military reunions is expected to decline. Reunion attendees are likely to spend money on travel, appearances, food, drink, entertainment, accommodation, keepsakes, and bequests, making the reunion market a potentially lucrative one for marketers. The demographics of class, family, and military reunions are discussed, and the money-making opportunities these reunions present are examined.
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