In defense of negative campaigning.
Contrary to popular wisdom, the writer argues that negative campaigning is a necessary and legitimate part of any election and that American politics and the growing movement to reform election campaigns will be a great deal better off when this fact is acknowledged. He discusses the value of negat...
| Publicado en: | Political Science Quarterly Vol. 111; pp. 437 - 456 |
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| Formato: | Artículo |
| Publicado: |
Academy of Political Science
Fall 1996
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=510524050&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 510524050 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00323195 PSQ jtl: Political Science Quarterly issn: 00323195 maglogo: N pubinfo: dt: Fall 1996 vid: 111 pid: 5 pub: Academy of Political Science artinfo: ui: 510524050 10.2307/2151970 ppf: 437 ppct: 19 formats: fmt: @attributes: type: T tig: atl: In defense of negative campaigning. aug: au: Mayer, William G. su: Political advertising Political campaigns United States sug: subj: United States Political advertising Political campaigns ab: Contrary to popular wisdom, the writer argues that negative campaigning is a necessary and legitimate part of any election and that American politics and the growing movement to reform election campaigns will be a great deal better off when this fact is acknowledged. He discusses the value of negative campaigning, the need for far greater care and clarity in thinking and writing about negative campaigning, the relevance of candidate character and behavior, the role of the media, and what restrictions on negative campaigning would mean for American politics. He concludes that the attempt to stamp out negative campaigning deals a double blow to any effort to improve the quality of future American election campaigns: It attempts to deny the voters significant information that is relevant to their decisions and helps to divert attention from the many serious problems that genuinely afflict campaigns. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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