Confessions of a Nielsen household.
The writer discusses his experience of participating in the Nielsen Media Research television ratings system. He notes that Nielsen relies on a sampling strategy known as a “cluster sample,” which is used for most national probability samples in the U.S. and is based on the fact that households are...
| Publicado en: | American Demographics Vol. 19; p. 24 |
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| Formato: | Artículo |
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Crain Communications Inc. (MI)
March 1997
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| Acceso en línea: | Ver este registro en EBSCOhost |