Environmental labels: a new policy strategy.
Ozone safe, recyclable, biodegradable: Manufacturers' claims for environmentally friendly products have become part and parcel of marketing. Since the late 1980s, however, much progress has been made in standardizing the terms and distinguishing product categories. “Between 1988 and 1993, third-pa...
| Published in: | Forum for Applied Research & Public Policy Vol. 12; pp. 121 - 124 |
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| Format: | Article |
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Energy, Environment & Resources Center
Spring 1997
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=510557459&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 510557459 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 08878218 FAP jtl: Forum for Applied Research & Public Policy issn: 08878218 maglogo: N pubinfo: dt: Spring 1997 vid: 12 pid: 2332 pub: Energy, Environment & Resources Center artinfo: ui: 510557459 ppf: 121 ppct: 3 formats: fmt: @attributes: type: T tig: atl: Environmental labels: a new policy strategy. aug: au: Lynch, Julie W. su: Eco-labeling Consumer preferences Marketing United States sug: subj: United States Eco-labeling Consumer preferences Marketing ab: Ozone safe, recyclable, biodegradable: Manufacturers' claims for environmentally friendly products have become part and parcel of marketing. Since the late 1980s, however, much progress has been made in standardizing the terms and distinguishing product categories. “Between 1988 and 1993, third-party environmental certification programs emerged both in the United States and elsewhere around the world...to...independently certify environmental claims made by manufacturers about their products,” says Julie W. Lynch, of the U.S. Environmental Protection Agency's Office of Pollution Prevention and Toxics in Washington, D.C. While the fuel-economy rating on cars is mandatory, Energy Star Computers is an example of voluntary third-party labeling. This is “a voluntary initiative designed to reward industry partners that manufacture desktop computers, monitors, and printers capable of ‘powering down’ to a low-energy state,” Lynch says. Whether mandatory or voluntary, these labeling schemes work because environmentally aware consumers wield tremendous power in the market place. Reprinted by permission of the publisher. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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