| Sumario: | A blue globe with a green check across it: that is the graphic used to represent Green Seal's stamp of approval. Green Seal is a not-for-profit organization established in the United States in 1990 to help companies and consumers make informed environmental choices in the market place, says Arthur Weissman, vice president of Standards and Certification of Green Seal in Washington, D.C., and chair of the Global Ecolabeling Network. “Green Seal is the only national, nonprofit environmental-labeling program in the United States,” Weissman says. The organization sprang from the realization that voluntary programs might work as well as government regulation in fostering environmental objectives. In 1994, Green Seal spear-headed the Global Ecolabeling Network (GEN), which has created a “home page” on the World Wide Web. This web site disseminates information gathered by various ecolabeling programs. “Overall, the information on the Internet will promote harmonization of labeling standards and lower informational barriers,” Weissman says. Reprinted by permission of the publisher.
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