Alcohol Advertising in Magazines: Do Beer, Wine, and Spirits Ads Target Youth?
In 2003, the alcohol beverage industry spent more than $1.6 billion on advertising, including $394 million on ads in magazines. Critics allege that these activities target adolescents. This article examines count data for alcohol ads placed in 28 magazines in 2001-03. Specifying a demand function fo...
| Publicado en: | Contemporary Economic Policy Vol. 24; no. 3; pp. 357 - 370 |
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| Formato: | Artículo |
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Wiley-Blackwell
July 2006
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| Acceso en línea: | Ver este registro en EBSCOhost |