Agenda Setting and the Blogosphere: An Analysis of the Relationship between Mainstream Media and Political Blogs.

This paper asks: what is the relationship between the mainstream media and blog agendas? To be more precise, this paper tracks media coverage and blog discussion of 35 issues during the 2004 presidential campaign to test the hypothesis that the mainstream media agenda exerts a substantial impact on...

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Publicado en:Review of Policy Research Vol. 24; no. 6; pp. 567 - 588
Autor principal: Wallsten, Kevin
Formato: Artículo
Publicado: Wiley-Blackwell November 2007
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        au: Wallsten, Kevin
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        Blogs
        Mass media & politics
        Agenda setting theory (Communication)
        United States presidential election, 2004
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          Blogs
          Mass media & politics
          Agenda setting theory (Communication)
          United States presidential election, 2004
      keyword: Agenda setting
      ab: This paper asks: what is the relationship between the mainstream media and blog agendas? To be more precise, this paper tracks media coverage and blog discussion of 35 issues during the 2004 presidential campaign to test the hypothesis that the mainstream media agenda exerts a substantial impact on the blog agenda against the increasingly popular hypothesis that the blog agenda exerts a strong influence on the mainstream media agenda. Using a computer-assisted, quantitative content analysis of ten randomly selected A-tist political blogs and 50 randomly selected, less popular political blogs over the five-month period from July 1 to November 30, 2004, the author finds that on the vast majority of issues there, was a complex, bidirectional relationship between mainstream media coverage and blog discussion rather than a unidirectional media or blog agenda-selling effect. Reprinted by permission of the publisher.
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    language: English
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