From hero to zero: how commercialism ruined community radio in Flanders.
In this article, we analyze to what degree a situation of ruinous competition or commercialism affects the economic viability of local radio in Flanders and its duty to supply societal diversity. By examining evidence from both quantitative and qualitative survey approaches, we found that many ideal...
| Published in: | Radio Journal: International Studies in Broadcast & Audio Media Vol. 6; no. 2/3; pp. 95 - 113 |
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| Main Authors: | , |
| Format: | Article |
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Intellect Ltd.
2008
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=510745691&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 510745691 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14764504 L2N jtl: Radio Journal: International Studies in Broadcast & Audio Media issn: 14764504 maglogo: N pubinfo: dt: 2008 vid: 6 iid: 2/3 pid: 12270 pub: Intellect Ltd. artinfo: ui: 510745691 10.1386/rajo.6.2-3.95/1 ppf: 95 ppct: 18 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 2.5MB tig: atl: From hero to zero: how commercialism ruined community radio in Flanders. aug: au: Evens, Tom Hauttekeete, Laurence su: Radio advertising Commercialization Radio broadcasting -- Social aspects Cross-cultural differences Community radio Flanders sug: subj: Flanders Radio advertising Commercialization Radio broadcasting -- Social aspects Cross-cultural differences Community radio keyword: Commercialism ab: In this article, we analyze to what degree a situation of ruinous competition or commercialism affects the economic viability of local radio in Flanders and its duty to supply societal diversity. By examining evidence from both quantitative and qualitative survey approaches, we found that many idealistic, non-commercial stations were pushed out of the market by the rise of large-scale networks and that the overall financial performance of these stations has dramatically deteriorated. Furthermore, the ongoing competition for listeners has driven stations to a market conformity approach leading to similar programming strategies and to shrink local content. With structural handicaps challenging local radio's viability, we aim to formulate some major recommendations for the reorganization of local broadcasting to strengthen both its economical and societal value. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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