Desire and the Enrapture of Capitalist Consumption: Product Red, Africa, and the Crisis of Sustainability.
This chapter examines the Vanity Fair special edition dedicated to Product Red as exemplar of colonial rationality sedimented in the project of globalization. The unabashed purpose of the Product Red campaign is revealed as demand creation aimed at the sophisticated consumers of the Global North. Af...
| Publicado en: | Journal of Pan African Studies Vol. 2; no. 6; pp. 77 - 92 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Journal of Pan African Studies
September 2008
|
| Acceso en línea: | Ver este registro en EBSCOhost |