Collection Sales: Good or Bad for Journals?

This article discusses the impact of collection sales (i.e., the bundling of several journals for sale by publishers to libraries) on journals. The advent of electronic journal distribution implies that bundling is an efficient sales strategy and can act to extend the reach of a journal. Current arr...

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Bibliographic Details
Published in:Economic Inquiry Vol. 48; no. 1; pp. 163 - 177
Main Author: Armstrong, Mark
Format: Article
Published: Wiley-Blackwell January 2010
Subjects:
Online Access:View this record in EBSCOhost
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        au: Armstrong, Mark
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        Mathematical models
        Product bundling
        Libraries & publishing
        Periodicals -- Publishing
        Economics
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          Mathematical models
          Product bundling
          Libraries & publishing
          Periodicals -- Publishing
          Economics
      ab: This article discusses the impact of collection sales (i.e., the bundling of several journals for sale by publishers to libraries) on journals. The advent of electronic journal distribution implies that bundling is an efficient sales strategy and can act to extend the reach of a journal. Current arrangements are discussed and shown to lead to tensions between commercial publishers and nonprofit journals. The article argues that nonprofit journals should not necessarily abandon collection sales programs. Rather, nonprofit journals may benefit from withdrawing from commercial publishers which distribute their own for-profit journals, and joining together to be distributed by less commercial publishers who set relatively low prices for their collections. (JEL D82, L31, L42, L82)
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