Ethnics outspend in areas.

The New America Marketbasket Index forecasts that household expenditures of nonwhite families will grow faster than those of white households. The index offers projections from 1995 to 1998 based on purchase behavior trends among 13 different key areas of consumer spending from 1992 to 1995. Speci...

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Detalles Bibliográficos
Publicado en:American Demographics Vol. 20; no. 12; p. 12
Autor principal: McGuire, Tom
Formato: Artículo
Publicado: Crain Communications Inc. (MI) December 1998
Materias:
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:The New America Marketbasket Index forecasts that household expenditures of nonwhite families will grow faster than those of white households. The index offers projections from 1995 to 1998 based on purchase behavior trends among 13 different key areas of consumer spending from 1992 to 1995. Specific forecasts are provided from the index, which documents the accelerating purchasing power, financial strength, upward mobility, and per-household spending growth of African-, Asian-, and Hispanic-American consumers.