| Sumario: | An empirical psychological study was conducted to examine the relationship between ethical investors' desires and their ethical and financial beliefs. The study conducted semistructured interviews of 20 ethical investors, of which 10 were analyzed using qualitative data analysis software. The findings revealed four ways in which the ethical investors dealt with the problem of not being prepared to sacrifice essential financial requirements for ethical concerns: dividing money into core and surplus accounts, deciding that being a partial ethical investor was sufficient, avoiding detailed consideration of the costs of ethical investment, and avoiding rigorous ethical thinking. These findings imply that there exists a portfolio approach to ethics that allows people to satisfy their consciences by making only small ethical investments and putting the rest of their investment in nonethical investment vehicles.
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