They didn't get SMART.
The failure of the SMART TV ratings initiative from Statistical Research Inc. as an alternative to Nielsen Media Research's ratings is the latest in a long list of failed attempts to launch a competitor to Nielsen. Many in the TV industry feel that SMART did not offer a great deal more than Nielsen...
| Publicado en: | American Demographics Vol. 21; no. 8; pp. 33 - 36 |
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| Formato: | Artículo |
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Crain Communications Inc. (MI)
August 1999
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| Acceso en línea: | Ver este registro en EBSCOhost |