Kids just wanna have fun.
Game and toy marketers who are trying to capture the attention of today's busy, brand-conscious kids have to come up with new business strategies that reflect the increased sophistication of kids and their changing play patterns. A study at the University of Michigan, the Panel Study on Income Dyna...
| Publicado en: | American Demographics Vol. 22; no. 2; pp. 56 - 62 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Crain Communications Inc. (MI)
February 2000
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| Acceso en línea: | Ver este registro en EBSCOhost |