Psychophysiological evidence of response conflict and strategic control of responses in affective priming.

This experiment investigated the role of conflict in the response and evaluative categorization systems in the affective congruency effect using event-related brain potentials (ERPs). Participants completed a primed evaluative decision task in which the proportion of congruent to incongruent trials...

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Published in:Journal of Experimental Social Psychology Vol. 45; no. 4; pp. 655 - 667
Main Authors: Bartholow, Bruce D., Riordan, Monica A., Saults, J. Scott, Lust, Sarah A.
Format: Article
Published: Academic Press Inc. July 2009
Subjects:
Online Access:View this record in EBSCOhost
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      dt: July 2009
      vid: 45
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      pub: Academic Press Inc.
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        10.1016/j.jesp.2009.02.015
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        atl: Psychophysiological evidence of response conflict and strategic control of responses in affective priming.
      aug:
        au:
          Bartholow, Bruce D.
          Riordan, Monica A.
          Saults, J. Scott
          Lust, Sarah A.
      su:
        Priming (Psychology)
        Emotions
        Brain function localization
        Attention
      sug:
        subj:
          Priming (Psychology)
          Emotions
          Brain function localization
          Attention
      ab: This experiment investigated the role of conflict in the response and evaluative categorization systems in the affective congruency effect using event-related brain potentials (ERPs). Participants completed a primed evaluative decision task in which the proportion of congruent to incongruent trials was manipulated. The size of the affective congruency effect increased along with the proportion of congruent trials. ERP data identified the locus of this effect in the response system: the lateralized readiness potential (LRP) showed that preferential response activation occurred in motor cortex following prime onset, and the fronto-central N2 (conflict monitoring) component indicated that conflict occurred when the response activated by the prime differed from the target response, irrespective of the affective congruency of the prime and target. The extent of this conflict covaried with strategic processing of primes, as participants directed less attention to primes that were likely to elicit conflict. These data support a response conflict account of affective congruency effects in the evaluative decision task and indicate that strategic control of attention is important in determining the extent to which conflict occurs. Copyright (c) 2009 Elsevier Inc.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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