In which currency should exporters set their prices?

The writer examines the choice of price setting currency for an exporter confronted with the choice of setting price in his own, in the importer's, or in a third currency under exchange rate uncertainty. He argues that sufficient conditions on demand and cost functions for exchange rate pass-throug...

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Bibliographic Details
Published in:Journal of International Economics Vol. 45; no. 1; pp. 59 - 77
Main Author: Friberg, Richard
Format: Article
Published: Elsevier Science June 1998
Subjects:
Online Access:View this record in EBSCOhost
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        00221996
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      jtl: Journal of International Economics
      issn: 00221996
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      dt: June 1998
      vid: 45
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      pub: Elsevier Science
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        512661488
        10.1016/S0022-1996(97)00035-4
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        atl: In which currency should exporters set their prices?
      aug:
        au: Friberg, Richard
      su:
        Pricing
        Terms of trade
        Foreign exchange
        Uncertainty
        Economics
      sug:
        subj:
          Pricing
          Terms of trade
          Foreign exchange
          Uncertainty
          Economics
      ab: The writer examines the choice of price setting currency for an exporter confronted with the choice of setting price in his own, in the importer's, or in a third currency under exchange rate uncertainty. He argues that sufficient conditions on demand and cost functions for exchange rate pass-through to be less than unity under certainty are also sufficient conditions for price setting in the importer's currency to generate the highest anticipated profit under exchange rate uncertainty. In addition, he contends that under the same conditions on demand and cost functions, setting price in the importer's currency maximizes anticipated utility when risk aversion and forward currency markets are introduced.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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