Hopping mad: Chinese consumers are starting to flex their muscle, as Japan's Toshiba is finding to its cost.
Japanese firm Toshiba has come under attack from Chinese consumers since May 2000, when it failed to provide compensation for possible defects in its laptops. The case is becoming a wake-up call for other foreign companies, as consumers in China have become more assertive. Foreign executives are wa...
| Publicado en: | Far Eastern Economic Review Vol. 163; no. 24; pp. 32 - 33 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Review Publishing Company Ltd.
June 15 2000
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |