Waiting game: Beijing holds out for WAP, but customers aren't biting.

The Chinese government ordered a frantic roll-out of mobile phones that are wireless application protocol (WAP) enabled. WAP allows mobile-phone users with a suitable handset to access a pared-down, text-only version of the Internet through special WAP sites. China should be the perfect place for...

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Bibliographic Details
Published in:Far Eastern Economic Review Vol. 163; no. 33; pp. 40 - 42
Main Authors: Holland, Lorien, Lawrence, Susan V.
Format: Article
Published: Review Publishing Company Ltd. August 17 2000
Subjects:
Online Access:View this record in EBSCOhost
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        atl: Waiting game: Beijing holds out for WAP, but customers aren't biting.
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          Holland, Lorien
          Lawrence, Susan V.
      su:
        Wireless Application Protocol (Computer network protocol)
        Wireless Internet
        Internet
        China
      sug:
        subj:
          China
          Wireless Application Protocol (Computer network protocol)
          Wireless Internet
          Internet
      ab: The Chinese government ordered a frantic roll-out of mobile phones that are wireless application protocol (WAP) enabled. WAP allows mobile-phone users with a suitable handset to access a pared-down, text-only version of the Internet through special WAP sites. China should be the perfect place for Internet access through mobile phone: For every four Chinese with a handset, there is only one with Internet access through a computer. Chinese officials therefore promoted powerful visions of a China transformed into the world's biggest Internet market through a computerless IT revolution. However, as is the case with many grand plans in China, a mass market in wireless Internet is a lot more difficult to pull off than it looks. Customers are not taking up WAP, and China's mobile-Internet revolution has yet to get far off the ground, despite the fact that mobile operators got the service going in March 2000, well ahead of government schedule. As a result of this lack of success, combined with a worldwide squeeze on funding for Internet plays, WAP is struggling in China.
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