The making of a marketing myth.
Noting that the technical glitches of WAP, or wireless application protocol, are well-known, the writer discusses the WAP story as one of the major marketing messes of the New Economy. About a year after its launch, the technology has failed to deliver on the WAP promise of bringing the Internet to...
| Publicado en: | Far Eastern Economic Review Vol. 163; no. 48; pp. 38 - 41 |
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| Formato: | Artículo |
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Review Publishing Company Ltd.
November 30 2000
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| Acceso en línea: | Ver este registro en EBSCOhost |