Try me, buy me.

The drive to reinvigorate sales is pushing a wave of innovation in consumer electronics, as manufacturers experiment with new designs and concentrate on any area with consumer demand. One such area is handheld organizers and computers, which have displayed solid growth. Despite such fancy-looking n...

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Detalles Bibliográficos
Publicado en:Far Eastern Economic Review Vol. 164; no. 44; pp. 40 - 43
Autor principal: Bickers, Charles
Formato: Artículo
Publicado: Review Publishing Company Ltd. November 8 2001
Materias:
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:The drive to reinvigorate sales is pushing a wave of innovation in consumer electronics, as manufacturers experiment with new designs and concentrate on any area with consumer demand. One such area is handheld organizers and computers, which have displayed solid growth. Despite such fancy-looking new products, the electronics industry is struggling to find winning consumer formulas, with the current flood of new equipment nothing more than impressive guesswork in search of solid consumer response.