Discrete Emotions and Persuasion: The Role of Emotion-Induced Expectancies.

The authors argue that specific emotions can alter the persuasive impact of messages as a function of the emotional framing of persuasive appeals. Because specific emotions inflate expectancies for events possessing matching emotional overtones (D. DeSteno, R. E. Petty, D. T. Wegener, & D. D. Rucker...

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Bibliographic Details

Published in:	Journal of Personality & Social Psychology Vol. 86; no. 1; pp. 43 - 57
Main Authors:	DeSteno, David, Wegener, Duane T., Petty, Richard E.
Format:	Article
Published:	American Psychological Association January 2004
Subjects:	Expectation (Psychology) Persuasion (Psychology) Emotions
Online Access:	View this record in EBSCOhost