Mac strikes back: in a Windows world, Apple fights to hold on.
Part of a special section on the sale of computer technology in Asia. Apple is trying to maintain its viability in an industry that is dominated by Microsoft's Windows program. The company's most dramatic move has been to license outside makers to build computers that use the Apple operating system...
| Publicado en: | Far Eastern Economic Review Vol. 158; pp. 77 - 80 |
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| Formato: | Artículo |
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Review Publishing Company Ltd.
June 15 1995
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=513193151&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 513193151 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00147591 FEE jtl: Far Eastern Economic Review issn: 00147591 maglogo: N pubinfo: dt: June 15 1995 vid: 158 pid: 850 pub: Review Publishing Company Ltd. artinfo: ui: 513193151 ppf: 77 ppct: 3 formats: tig: atl: Mac strikes back: in a Windows world, Apple fights to hold on. aug: au: Sherry, Andrew su: Microsoft Windows (Operating system) Apple Inc. Commerce United States Asia sug: subj: United States Asia Apple Inc. Commerce Microsoft Windows (Operating system) ab: Part of a special section on the sale of computer technology in Asia. Apple is trying to maintain its viability in an industry that is dominated by Microsoft's Windows program. The company's most dramatic move has been to license outside makers to build computers that use the Apple operating system, Mac O/S, for the first time, the idea being to propagate the Mac standard through cheaper PCs. Four companies have signed on since late 1994: Power Computing, Radius, and DayStar Digital from the U.S., and Pioneer from Japan. Matt Strain, Apple's Mac O/S licensing manager for Asia, expects a number of Asian companies outside Japan to sign on as makers of Mac-compatible computers by the end of 1995. Apple's other tactics concern enhancing its technology and bridging the gap between its and its rivals' IBM-style machines. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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