ON THE PREDICTIVE CONTENT OF MODELS OF MONOPOLISTIC COMPETITION.
The main results of the analysis can be briefly summarized. It was shown that it is possible to specify the nature of the effects of advertising on the demand function of a monopolistically competitive firm in a fashion which leads to meaningful and testable hypotheses. The approach followed in this...
| Published in: | Southern Economic Journal Vol. 36; no. 1; pp. 67 - 74 |
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| Format: | Article |
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Wiley-Blackwell
Jul69
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| Online Access: | View this record in EBSCOhost |