Constructing Problems by Promoting Solutions: Corporate Advertisements about U.S. Poverty.
During the 1980s and 1990s corporations publicized their “social responsibilities” in popular print media. These ads make claims about issues such as the environment, consumer protection, neighborhood revitalization, education, arts and entertainment, and health. We examine a set of these ads and an...
| Publicado en: | Journal of Poverty Vol. 14; no. 3; pp. 347 - 368 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Jul-Sep2010
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=52356333&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 52356333 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10875549 41T jtl: Journal of Poverty issn: 10875549 maglogo: N pubinfo: dt: Jul-Sep2010 vid: 14 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 52356333 10.1080/10875549.2010.494960 ppf: 347 ppct: 21 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.2MB tig: atl: Constructing Problems by Promoting Solutions: Corporate Advertisements about U.S. Poverty. aug: au: Silver, Ira Boyle, Mary-Ellen affil: Department of Sociology, Framingham State College, Framingham, Massachusetts, USA Graduate School of Management, Clark University, Worcester, Massachusetts, USA su: Poverty in the United States Social problems Basic needs Income inequality Subsistence economy Social responsibility of business Consumer protection Social groups United States sug: subj: United States Poverty in the United States Social problems Basic needs Income inequality Subsistence economy Social responsibility of business Consumer protection Social groups keyword: advertising corporations poverty social problems social responsibility ab: During the 1980s and 1990s corporations publicized their “social responsibilities” in popular print media. These ads make claims about issues such as the environment, consumer protection, neighborhood revitalization, education, arts and entertainment, and health. We examine a set of these ads and analyze the ways in which they construct social problems. We focus on ads about poverty, assessing the meaning and impact of business discourse about poor people and economic inequality. In showing that ads typically construct poverty by promoting quick-fix solutions for particular individuals, we argue that corporations play a unique role in obfuscating the structural causes of poverty and in shaping our understanding of the problem more broadly. As a new channel for claims making, such corporate ads complement and contradict the messages of other media, uniquely establishing corporate authority and influencing public discourse. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Poverty is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Poverty holder: Taylor & Francis Ltd dt: @attributes: year: 2010 holdings: @attributes: islocal: N |
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