Publishers need to learn via libraries.

The article discusses the need for publishers to actively communicate with university libraries to successfully target the student readership, according to University of Leicester pro-vice chancellor Christine Fyfe speaking at the 2010 Academic, Professional & Specialist Bookselling Group (APSBG) Co...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5424; p. 12
Formato: Artículo
Publicado: Bookseller Media Ltd 3/19/2010
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Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:The article discusses the need for publishers to actively communicate with university libraries to successfully target the student readership, according to University of Leicester pro-vice chancellor Christine Fyfe speaking at the 2010 Academic, Professional & Specialist Bookselling Group (APSBG) Conference.