Perceptions amongst medication users regarding South African patient package inserts (PPIs) of scheduled and over-the-counter (OTC) medications.

This article reports on the PPI itself, its information, and language usage in the texts, as tested in focus-group sessions, using content analysis. Quantitative readability assessments of selected PPIs revealed that the texts were mostly "difficult" or "very difficult". However, readability relies...

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Detalles Bibliográficos
Publicado en:Communicare Vol. 28; no. 1; pp. 88 - 103
Autores principales: Krige, D., de Wet, J. C.
Formato: Artículo
Publicado: Communicare, Journal for Communication Sciences in South Africa Jul2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Krige, D.
          de Wet, J. C.
        affil:
          Lecturer, Department of Communication Science, University of Free State.
          Department of Communication Science, University of Free State.
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        Labels
        Health literacy
        Warning labels
        Nonprescription drugs
        Patients
        Content analysis
        Readability (Literary style)
        South Africa
      sug:
        subj:
          South Africa
          Labels
          Health literacy
          Warning labels
          Nonprescription drugs
          Patients
          Content analysis
          Readability (Literary style)
      ab: This article reports on the PPI itself, its information, and language usage in the texts, as tested in focus-group sessions, using content analysis. Quantitative readability assessments of selected PPIs revealed that the texts were mostly "difficult" or "very difficult". However, readability relies not only on text variables, but also on interaction between reader and text. From the findings, certain recommendations are suggested to enhance the reader accessibility and cultural competence of such documents. If PPIs, as a health communication tool, can be seen to be valuable and easily comprehensible sources of medication information, they can fulfill a necessary role in health literacy, especially in a multicultural, developing country such as South Africa, one typified by huge class differences and where more than two-thirds of its households fall within the lower- to middle-income groups.
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    language: English
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