| Sumario: | The article discusses a perceived need for regulation concerning the methods through which online search engines rank Web sites. Search engines work by indexing the Web through crawler programs that utilize search algorithms to determine the most relevant results for a user’s query. The author urges that Internet companies such as Google Inc. have previously punished Web sites that attempt to use search-engine optimization and that this provides the rationale for regulation. It is attested that targeted manipulation undermines values such as free speech, fairness, and economic efficiency.
|
|---|