Performing Gender: A Content Analysis of Gender Display in Music Videos.
This study investigated differences in gender display by male and female performers in music videos. Goffman's () conceptual framework of gender display was refined and expanded upon as a basis for analyzing 12 nonverbal displays associated with subordination, domination, sexuality, and aggression i...
| Published in: | Sex Roles Vol. 64; no. 3-4; pp. 160 - 173 |
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| Format: | Article |
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Springer Nature
Feb2011
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=57941701&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 57941701 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 03600025 SXR jtl: Sex Roles issn: 03600025 maglogo: N pubinfo: dt: Feb2011 vid: 64 iid: 3-4 pid: 237 pub: Springer Nature artinfo: ui: 57941701 10.1007/s11199-010-9814-2 ppf: 160 ppct: 13 formats: fmt: @attributes: type: P size: 245KB tig: atl: Performing Gender: A Content Analysis of Gender Display in Music Videos. aug: au: Wallis, Cara affil: Department of Communication, Texas A&M University, 4234 TAMU College Station 77843-4234 USA su: MTV Networks Gender Gender stereotypes Sexism Music videos Aggression (Psychology) on television sug: subj: Gender Gender stereotypes Sexism MTV Networks Motion Picture and Video Production Music videos Aggression (Psychology) on television keyword: Gender display Sex stereotypes Gender display Sex stereotypes ab: This study investigated differences in gender display by male and female performers in music videos. Goffman's () conceptual framework of gender display was refined and expanded upon as a basis for analyzing 12 nonverbal displays associated with subordination, domination, sexuality, and aggression in music videos by an equal number of male and female lead performers. 34 music videos on U.S. cable stations MTV and MTV2 were divided into 30-second segments, resulting in 253 units that were coded for gender display. Findings revealed that significant gender displays primarily reinforced stereotypical notions of women as sexual objects, and to a lesser degree, females as subordinate and males as aggressive. Implications of music videos' portrayal of stereotypical gender displays and their role in the construction and maintenance of the gender status quo are discussed. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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