Content Analysis-A Methodological Primer for Gender Research.

This article is intended to serve as a primer on methodological standards for gender scholars pursuing content analytic research. The scientific underpinnings of the method are explored, including the roles of theory, past research, population definition, objectivity/intersubjectivity, reliability,...

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Publicado en:Sex Roles Vol. 64; no. 3-4; pp. 276 - 290
Autor principal: Neuendorf, Kimberly
Formato: Artículo
Publicado: Springer Nature Feb2011
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      pub: Springer Nature
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        au: Neuendorf, Kimberly
        affil: School of Communication, Cleveland State University, Cleveland 44115 USA
      su:
        Content analysis
        Gender
        Gender studies
        Methodology
        Research methodology
        Coding theory
      sug:
        subj:
          Content analysis
          Gender
          Gender studies
          Methodology
          Research methodology
          Coding theory
      keyword:
        Gender research
        Gender roles
        Methodological standards
        Gender research
        Gender roles
        Methodological standards
      ab: This article is intended to serve as a primer on methodological standards for gender scholars pursuing content analytic research. The scientific underpinnings of the method are explored, including the roles of theory, past research, population definition, objectivity/intersubjectivity, reliability, validity, generalizability, and replicability. Both human coding and computer coding are considered. The typical process of human-coded content analysis is reviewed, including the steps of unitizing, sampling, measurement, coder training, reliability assessment, and reportage of methods. Numerous applications to research on gender roles and related issues are reviewed. Practical checklists are offered for content analysis preparation and methodological execution.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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