'Slow books' for publishers, conference hears.
The article presents the views expressed by speakers during the Future Book 2010 conference in Great Britain including author Nick Harkaway who cited the failure of publishers to utilize their brands and Scott Pack, director of digital product development at HarperCollins, who argued the need of pub...
| Publicado en: | Bookseller no. 5460; p. 31 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
12/10/2010
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article presents the views expressed by speakers during the Future Book 2010 conference in Great Britain including author Nick Harkaway who cited the failure of publishers to utilize their brands and Scott Pack, director of digital product development at HarperCollins, who argued the need of publishers to use social networking sites such as Twitter and FaceBook to promote their brand. |
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