Multi-Culti Nancy Mitfords and Halal Novelists: The Politics of Marketing Muslim Writers in the UK.

This article scrutinizes the politics of marketing literature particularly Muslims. The author analyzes both writers' and publishers' way of publishing careers and marketing books. The author suggests that in relation to Islam, the authors and publishers should not only focus on what the mainstream...

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Detalles Bibliográficos
Publicado en:Textus Vol. 23; no. 2; pp. 389 - 404
Autor principal: Chambers, Claire
Formato: Artículo
Publicado: Carocci Editore 2010
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Multi-Culti Nancy Mitfords and Halal Novelists: The Politics of Marketing Muslim Writers in the UK.
      aug:
        au: Chambers, Claire
        affil: Senior lecturer in English Literature, Leeds Metropolitan University
      su:
        Marketing
        Muslim authors
        Publishing
        Islam in literature
        Book promotions
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          Marketing
          Muslim authors
          Publishing
          Islam in literature
          Book promotions
      ab: This article scrutinizes the politics of marketing literature particularly Muslims. The author analyzes both writers' and publishers' way of publishing careers and marketing books. The author suggests that in relation to Islam, the authors and publishers should not only focus on what the mainstream wants to hear but also explore different manifestations of Islam.
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