'Scottish publishers need to look abroad'.
The article reports on the figures on export sales presented by Book Marketing Limited (BML) to Scottish publishers. As the British economic climate continues to suffer, publishers are encouraged to adopt a more global outlook. They have been told by BML research director Steve Bohme that export val...
| Publicado en: | Bookseller no. 5469; p. 4 |
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| Formato: | Artículo |
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Bookseller Media Ltd
2/25/2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article reports on the figures on export sales presented by Book Marketing Limited (BML) to Scottish publishers. As the British economic climate continues to suffer, publishers are encouraged to adopt a more global outlook. They have been told by BML research director Steve Bohme that export value sales for British publishers have increased 3% between the first and third quarter of 2010. Publishing Scotland chief executive Marion Sinclair pointed out the need to look at opportunities in foreign markets. |
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