CJR Column Mentions The Simpsons.
The article discusses the concept of search engine optimization (SEO) as it relates to journalism. The article describes the views of SEO supporters such as Jerry Monti of the University of California, Berkeley, who believes that SEO will improve journalism by increasing writers' focus on simplicity...
| Publicado en: | Columbia Journalism Review Vol. 49; no. 6; pp. 46 - 49 |
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| Formato: | Artículo |
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Columbia Journalism Review
Mar/Apr2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=59541645&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 59541645 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 0010194X CJR jtl: Columbia Journalism Review issn: 0010194X maglogo: N pubinfo: dt: Mar/Apr2011 vid: 49 iid: 6 pid: 126 pub: Columbia Journalism Review artinfo: ui: 59541645 ppf: 46 ppct: 3 formats: tig: atl: CJR Column Mentions The Simpsons. aug: au: STABINER, KAREN affil: Adjunct Professor, Columbia's Graduate School of Journalism. su: Search engine optimization Digital media Search algorithms Internet traffic Websites Internet advertising Google Inc. Shearer, Harry, 1943- Monti, Jerry Economics sug: subj: Search engine optimization Digital media Search algorithms Internet traffic Websites Internet advertising Google Inc. Shearer, Harry, 1943- Monti, Jerry Economics ab: The article discusses the concept of search engine optimization (SEO) as it relates to journalism. The article describes the views of SEO supporters such as Jerry Monti of the University of California, Berkeley, who believes that SEO will improve journalism by increasing writers' focus on simplicity and reader convenience. Opponents of the practice, including humorist Harry Shearer, express concerns that using popularity to determine story selection will lead to less coverage for important public interest stories. The dependence of websites on advertising for their revenue is detailed, as is the notion that since SEO increases traffic, it may be the only way for many sites to ensure financial success. According to the author, journalists must avoid excessive use of SEO tactics. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2011 holdings: @attributes: islocal: N |
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