Evaluation of the protagonist-antagonist dichotomy in Spanish television content targeting children.

The goal of this study is to analyse the profile of the protagonist-antagonist dichotomy in all children's television content, of all genres, offered by Spanish television channels. The analysis of protagonist and antagonist characters focuses on variables such as: type and number, age, gender, nati...

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Publicado en:Revista Latina de Comunicación Social no. 65; pp. 1 - 9
Autores principales: López-Sánchez, Carmen, Viñes, Victoria Tur, del Castillo, José A. García
Formato: Artículo
Publicado: Revista Latina de Comunicacion Social dec2010
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Evaluation of the protagonist-antagonist dichotomy in Spanish television content targeting children.
      aug:
        au:
          López-Sánchez, Carmen
          Viñes, Victoria Tur
          del Castillo, José A. García
        affil:
          University of Alicante
          Miguel Hernández University
      su:
        Spain
        Television broadcasting
        Children
        Content analysis
        Protagonists (Persons)
        Television networks
        Multivariate analysis
      sug:
        subj:
          Television broadcasting
          Children
          Content analysis
          Spain
          Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
          Television Broadcasting
          Protagonists (Persons)
          Television networks
          Multivariate analysis
      keyword:
        antagonist
        evaluation
        protagonist
        television
        antagonist
        evaluation
        protagonist
        television
      ab: The goal of this study is to analyse the profile of the protagonist-antagonist dichotomy in all children's television content, of all genres, offered by Spanish television channels. The analysis of protagonist and antagonist characters focuses on variables such as: type and number, age, gender, nationality, skills, relationship between the characters, characterisation, means used to achieve goals, consequences of the action of the antagonist over the antagonist and vice versa. The sample consists of 168 series that were analysed using descriptive content analysis and multivariate analysis. The results showed that over 50% of the series do not have an antagonist and that when there is one the most common type is a single human, which appears in more than 15% of the analysed series, followed by the fantastic creature type, which is present in just 10%. In 80% of the series the skills of the protagonists are social and human, and in 45.24% the exhibited skill is intelligence.
      pubtype: Academic Journal
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      src: R
    language: English
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