Platform for success.
The author discusses how Google can fit into the digital picture as electronic book (e-book) trends continue to change and defy expectations. According to her, Google and its e-book program has the potential to fit into the digital world because of its capacity to white label its offering through an...
| Publicado en: | Bookseller no. 5475; p. 15 |
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| Autor principal: | |
| Formato: | Artículo |
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Bookseller Media Ltd
4/8/2011
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The author discusses how Google can fit into the digital picture as electronic book (e-book) trends continue to change and defy expectations. According to her, Google and its e-book program has the potential to fit into the digital world because of its capacity to white label its offering through any web site. Since Google is not a book brand, she recommends it to work hard in convincing consumers that it is not just a content access getaway but also a content purchase platform. |
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