Impact of an Interactive Anti-Speeding Threat Appeal: How Much Threat Is Too Much?
This study investigates the impact of an interactive television public-service announcement (PSA) containing an anti-speeding threat appeal on feelings of telepresence and behavioral intention. In a 2 × 2 × 2 between-subjects factorial design with 213 participants, the level of threat evoked by a tr...
| Published in: | CyberPsychology, Behavior & Social Networking Vol. 14; no. 5; pp. 281 - 290 |
|---|---|
| Main Authors: | , , |
| Format: | Journal Article |
| Published: |
Mary Ann Liebert, Inc.
May2011
|
| Online Access: | View this record in EBSCOhost |