The Growth and Decline of Research on the Diffusion of the News, 1945-1985.

Examines the growth and decline of research on the diffusion of the news. Forms of diffusion; Kinds of two-stage flow of communication; Role of mass media.

Detalles Bibliográficos
Publicado en:Communication Research Vol. 14; no. 1; pp. 109 - 131
Autor principal: De Fleur, Melvin L.
Formato: Artículo
Publicado: Sage Publications Inc. Feb87
Materias:
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:Examines the growth and decline of research on the diffusion of the news. Forms of diffusion; Kinds of two-stage flow of communication; Role of mass media.