Interview with Ken Auletta.

An interview with Ken Auletta, a U.S. media critic, is presented. Auletta notes that writing about Internet search engine Google at its peak offers journalistic challenges such as understanding the meaning of words used in engineering meetings. He stresses that while Google has prioritized the inter...

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Detalles Bibliográficos
Publicado en:Boulevard Vol. 27; no. 1/2; pp. 45 - 53
Autor principal: Shivani, Anis
Formato: Interview
Publicado: OpoJaz, Inc. Fall2011
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Google Inc.
        Web search engines
        Advertisers
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          Auletta, Ken
          Google Inc.
          Web search engines
          Advertisers
      ab: An interview with Ken Auletta, a U.S. media critic, is presented. Auletta notes that writing about Internet search engine Google at its peak offers journalistic challenges such as understanding the meaning of words used in engineering meetings. He stresses that while Google has prioritized the interest of consumers, advertisers can gain more leverage amid the slowing growth of the search engine. Auletta adds that the plan of the search engine to digitize books can result into a monopoly.
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