Implicit race bias revisited: On the utility of task context in assessing implicit attitude strength

Abstract: Decades of research have shown that many people harbor implicit attitudes that are positive toward Whites relative to Blacks. With some notable exceptions, these findings are almost always obtained using implicit attitude tasks that assess attitudes toward Whites and Black simultaneously....

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Publicado en:Journal of Experimental Social Psychology Vol. 48; no. 1; pp. 366 - 371
Autores principales: Scherer, Laura D., Lambert, Alan J.
Formato: Artículo
Publicado: Academic Press Inc. Jan2012
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jan2012
      vid: 48
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      pub: Academic Press Inc.
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        67715998
        10.1016/j.jesp.2011.06.010
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        atl: Implicit race bias revisited: On the utility of task context in assessing implicit attitude strength
      aug:
        au:
          Scherer, Laura D.
          Lambert, Alan J.
        affil:
          VA Ann Arbor Center for Clinical Management Research, USA
          University of Michigan, USA
          Washington University in St. Louis, USA
      su:
        Racism
        Discrimination (Sociology)
        Attitude (Psychology)
        Psychological research
        Affect (Psychology)
        Task analysis
        Implication (Logic)
        Measurement
      sug:
        subj:
          Racism
          Discrimination (Sociology)
          Attitude (Psychology)
          Psychological research
          Affect (Psychology)
          Research and Development in the Social Sciences and Humanities
          Task analysis
          Implication (Logic)
          Measurement
      keyword:
        Context effects
        Contrast effects
        Evaluative priming
        Implicit attitudes
        Implicit race bias
        Context effects
        Contrast effects
        Evaluative priming
        Implicit attitudes
        Implicit race bias
      ab: Abstract: Decades of research have shown that many people harbor implicit attitudes that are positive toward Whites relative to Blacks. With some notable exceptions, these findings are almost always obtained using implicit attitude tasks that assess attitudes toward Whites and Black simultaneously. This makes it difficult to determine whether implicit race bias effects are the result of strong liking for Whites, dislike for Blacks, or both. The present article reports results from a study in which participants'' automatic bias towards Blacks and Whites is assessed across multiple evaluative contexts. Results show consistent negative automatic attitudes towards Blacks, but there was considerable variability in participants'' attitudes toward Whites. Consistent with the idea that strong attitudes are less contextually sensitive than weaker attitudes (e.g. ), it is concluded that participants harbor strong automatic bias against Blacks, but not strong favoritism for Whites. Implications for a context-centered approach to implicit attitude measurement are discussed.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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