The play's the thing.

The article considers alternative uses of video games in which the virtual reality technology used in such games is applied to real world purposes. The video game company Codemasters, which creates automobile racing games, is among the examples cited, as its computer simulation software was used by...

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Bibliographic Details
Published in:Economist Vol. 401; no. 8763; pp. 10 - 12
Format: Article
Published: Economist Newspaper Limited 12/10/2011
Subjects:
Online Access:View this record in EBSCOhost
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      pub: Economist Newspaper Limited
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        atl: The play's the thing.
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        Virtual reality
        Computer simulation
        Video games
        Simulation methods & models
        Mass media industry
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          Virtual reality
          Computer simulation
          Video games
          Simulation methods & models
          Mass media industry
      ab: The article considers alternative uses of video games in which the virtual reality technology used in such games is applied to real world purposes. The video game company Codemasters, which creates automobile racing games, is among the examples cited, as its computer simulation software was used by Grand Prix racing drivers as a form of training before racing on a new racetrack. So-called "gamification" in which principles of game playing are applied to business operations is examined.
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