Physical attractiveness, issue agreement, and assimilation effects in candidate appraisal.
This study examines the cognitive and affective factors of candidate appraisal by manipulating candidate attractiveness and levels of issue agreement with voters. Drawing upon research in evolutionary psychology and cognitive neuroscience, this analysis proposes that automatic processing of physical...
| Publicado en: | Politics & the Life Sciences Vol. 30; no. 1; pp. 33 - 50 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Cambridge University Press
Spring2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=70105401&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 70105401 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07309384 PFC jtl: Politics & the Life Sciences issn: 07309384 maglogo: N pubinfo: dt: Spring2011 vid: 30 iid: 1 pid: 15979 pub: Cambridge University Press artinfo: ui: 70105401 10.1017/S0730938400017664 ppf: 33 ppct: 17 formats: fmt: – @attributes: type: T – @attributes: type: P size: 932KB tig: atl: Physical attractiveness, issue agreement, and assimilation effects in candidate appraisal. aug: au: Schubert, James N. Curran, Margaret Ann Strungaru, Carmen affil: Department of Political Science Northern Illinois University 415 Zulauf Hall Dekalb, IL 60115 Office of Research, Evaluation, and Policy Studies College of Education Northern Illinois University Dekalb, IL 60115 Department of Animal Physiology, Biophysics, and Ethology Faculty of Biology University of Bucharest Bucharest, Romania su: Political candidates Elections Judgment (Psychology) Cognitive neuroscience Neuropsychology sug: subj: Political candidates Elections Judgment (Psychology) Cognitive neuroscience Neuropsychology keyword: assimilation effects candidate appraisal electoral viability issue agreement physical attractiveness Political evaluation visual cues assimilation effects candidate appraisal electoral viability issue agreement physical attractiveness Political evaluation visual cues ab: This study examines the cognitive and affective factors of candidate appraisal by manipulating candidate attractiveness and levels of issue agreement with voters. Drawing upon research in evolutionary psychology and cognitive neuroscience, this analysis proposes that automatic processing of physical appearance predisposes affective disposition toward more attractive candidates, thereby influencing cognitive processing of issue information. An experimental design presented attractive and unattractive candidates who were either liberal or conservative in a mock primary election. The data show strong partial effects for appearance on vote intention, an interaction between appearance and issue agreement, and a tendency for voters to assimilate the dissimilar views of attractive candidates. We argue that physical appearance is important in primary elections when the differences in issue positions and ideology between candidates is small. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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