Harry Potter , wuxia and the transcultural flow of fantasy texts in Taiwan.

The global success of the Harry Potter and The Lord of the Rings franchises has become an entry point for the flow of Western fantasy texts into Taiwan, a society that, over many decades, has been a stronghold for traditional Chinese wuxia texts. While Western concepts, themes and ‘worlds’, are comi...

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Publicado en:Inter-Asia Cultural Studies Vol. 13; no. 1; pp. 69 - 88
Autor principal: Rehling, Petra
Formato: Artículo
Publicado: Taylor & Francis Ltd Mar2012
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Acceso en línea:Ver este registro en EBSCOhost
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        au: Rehling, Petra
        affil: Department of English, Da-yeh University, Taiwan
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        Harry Potter book series
        Popular culture
        Consumption (Economics)
        Multilevel marketing
        Taiwan
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          Taiwan
          Harry Potter book series
          Popular culture
          Consumption (Economics)
          Multilevel marketing
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        fandom
        Fantasy
        Harry Potter
        market
        transcultural flow
        wuxia
      ab: The global success of the Harry Potter and The Lord of the Rings franchises has become an entry point for the flow of Western fantasy texts into Taiwan, a society that, over many decades, has been a stronghold for traditional Chinese wuxia texts. While Western concepts, themes and ‘worlds’, are coming to Taiwan, wuxia, defined as fantasy in this essay, in return is making an inroad into Western popular culture. By considering local traditions, reception and consumption habits, this essay analyses the market potential for international fantasy on the island, and provides a theoretical background for understanding the dynamics of this genre in one particular cultural location.
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