Getting the Feel: Email Usage in a Nonprofit Community Organization in a Low-Income Community.
Through in-depth interviews of 26 employees, this study examined how social norms and values influence email usage in a nonprofit organization in a low-income urban community. Although adequate technical infrastructure was in place, a shared norm on getting a feel in social interactions reinforced f...
| Publicado en: | Communication Quarterly Vol. 60; no. 1; pp. 103 - 122 |
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| Autores principales: | , |
| Formato: | Case Study |
| Publicado: |
Eastern Communication Association
Jan2012
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=70858653&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 70858653 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01463373 CQT jtl: Communication Quarterly issn: 01463373 maglogo: N pubinfo: dt: Jan2012 vid: 60 iid: 1 pid: 1121 pub: Eastern Communication Association artinfo: ui: 70858653 10.1080/01463373.2012.641898 ppf: 103 ppct: 19 formats: tig: atl: Getting the Feel: Email Usage in a Nonprofit Community Organization in a Low-Income Community. aug: au: Shafrir, SharonM. Yuan, Y.Connie affil: Temple Sinai Department of Communication, Cornell University su: Quantitative research Communication & technology Computer literacy Internet & poor people Face-to-face communication sug: subj: Quantitative research Communication & technology Computer literacy Internet & poor people Face-to-face communication keyword: Communication Technology Digital Divide Media Richness Social Influence Communication Technology Digital Divide Media Richness Social Influence ab: Through in-depth interviews of 26 employees, this study examined how social norms and values influence email usage in a nonprofit organization in a low-income urban community. Although adequate technical infrastructure was in place, a shared norm on getting a feel in social interactions reinforced face-to-face communication as the primary mode of communication among members. This norm, coupled with a lack of computer literacy and of technical support, led to low email usage and slow adaptation to external technological change. These findings revealed the importance of improving members' technical competence to experience a feel in computer-mediated communication before initiating changes in technology use. pubtype: Academic Journal doctype: Case Study src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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